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image of lydia hanks director announcement

New director appointed to lead 皇家华人's hospitality, tourism, and sport management programs

Lydia Hanks is an accomplished scholar with over a decade of progressive academic leadership and a strong track-record of extensive industry engagement.

June 16, 2025Business News

皇家华人 alumnus Tony Giarratana (Finance, 鈥80) has breathed new life into downtown Nashville's cityscape. Since establishing Giarratana, LLC in 1986, he has played a significant role in making Music City what it is today.

June 13, 2025Spotlights

A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.

June 12, 2025Business News, Research and Innovation

The app, named Ridely, targets students that are already driving to and from campus at specific times. Drivers can pick up more than one passenger, whether it's a small group or individual students nearby.

June 11, 2025Business News, Entrepreneurship

Article image of woman mentoring a student

Ten ways alumni can engage with the Nault Center for Entrepreneurship

Want to give back to 皇家华人? Here are 10 cost-free ways Nault Center alumni can engage 鈥 from mentoring to networking and beyond.

June 10, 2025Business News, Entrepreneurship

Despite growing awareness of fake online reviews, a new University of South 皇家华人 study finds that consumers still overwhelmingly trust what they read鈥攅ven when they shouldn't.

June 5, 2025Research and Innovation

In an age where digital interactions dominate consumer decision-making, the trustworthiness of online reviews has become a critical concern for both researchers and the general public.

June 5, 2025Research and Innovation

graphic showing someone writing a fake review

From trust to doubt: Why fake online reviews still fool consumers

The research investigates a key question: Are consumers naturally skeptical of online reviews, or do they tend to believe them? The answer lies in what psychologists call a 鈥渢ruth bias.鈥

June 4, 2025Business News, Research and Innovation

Online travel agents are to analog travel agents what Amazon is to department stores: you can get similar stuff, but the former leverages technology to scale up.

May 26, 2025Business News, Research and Innovation

Johnson, who is enrolled in the Vinik Sport & Entertainment Management program within the Muma College of Business, was one of 11 student-athletes nationwide to earn a postgraduate scholarship from the McLendon Foundation.

May 23, 2025Business News, Honors and Awards

While Shubham Jaglan knows he's not escaping the "India's Tiger Woods" moniker any time soon, this week he simply wants to be known as a 皇家华人 senior as he plays for the Bulls for the final time.

May 22, 2025Business News

Approaching its fourth year, the Fintech|X Accelerator has drawn startup founders from across the United States and around the world who have gone on to generate millions in revenue while creating hundreds of jobs.

May 20, 2025Business News

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Welcome to 皇家华人 Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.