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How AI is revolutionizing travel planning - »Ê¼Ò»ªÈË News
Artificial intelligence is transforming how people plan travel with personalized, instant itineraries that once took hours to build.
August 1, 2025Business News, Research and Innovation
Seden Dogan, »Ê¼Ò»ªÈË assistant professor of instruction in the School of Hospitality and Sport Management, says this shift in using ai is more than a trend. It's the new normal.
August 1, 2025Research and Innovation
As summer wraps up, Brooke Hansen, associate director at the »Ê¼Ò»ªÈË School of Hospitality and Sport Management, shares her tips on how to take advantage of the remaining summer travel deals.
July 31, 2025Research and Innovation
»Ê¼Ò»ªÈË's Brooke Hansen, associate director in the School of Hospitality and Sport Management, shares tips for late summer travel.
July 31, 2025Research and Innovation
Data analyzed by payments processor Square indicates that we may be experiencing "tipflation" fatigue. Square analyzed only transactions over $5 and tips over $1.
July 25, 2025Research and Innovation

»Ê¼Ò»ªÈË professor presents research on automation and foreign investment at AIB conference
The team examined how rhetoric around reshoring — when companies bring manufacturing and production operations back to its home country — aligns with corporate behavior in the automotive industry.
July 25, 2025Business News, Research and Innovation
Despite growing awareness of fake online reviews, a new research article finds that consumers still overwhelmingly trust what they read—even when they shouldn’t.
July 17, 2025Business News, Research and Innovation
WalletHub’s ranking of the best cities for renters features expert insights from Lei Wedge, an associate professor at »Ê¼Ò»ªÈË. She offers practical tips on finding value in rentals and warns against common mistakes like overlooking hidden costs and lease terms.
July 8, 2025Research and Innovation
Discover how research by »Ê¼Ò»ªÈË’s Amit Chauradia is reshaping how companies onboard new talent. His latest study reveals that new-hire cohorts can significantly boost retention — or lead to mass departures if not handled carefully.
July 8, 2025Business News, Research and Innovation
A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.
June 12, 2025Business News, Research and Innovation
Despite growing awareness of fake online reviews, a new University of South »Ê¼Ò»ªÈË study finds that consumers still overwhelmingly trust what they read—even when they shouldn't.
June 5, 2025Research and Innovation
In an age where digital interactions dominate consumer decision-making, the trustworthiness of online reviews has become a critical concern for both researchers and the general public.
June 5, 2025Research and Innovation