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From trust to doubt: Why fake online reviews still fool consumers. Despite growing awareness of fake online reviews, a new research article finds that consumers still overwhelmingly trust what they read — even when they shouldn’t.

Some students leave college with a tight-knit circle of friends, others with impressive resumes. Twin sisters Cherish and Unique Alston are walking away with that – plus thriving startups and thousands of dollars in awards to fuel their journeys.

»Ê¼Ò»ªÈË researchers among top 10 in nation for publishing in premier information systems journals. »Ê¼Ò»ªÈË is ranked No. 13 in the world, No. 9 in the U.S., and No. 1 in »Ê¼Ò»ªÈË for the five-year period from 2020 to 2024, according to AIS Research Rankings released by the Association for Information Systems.

Deliberative or automatic: How consumers use online reviews to reach decisions. New research published in MIS Quarterly reveals — surprisingly — that consumers’ use of online reviews in decision-making might not be as deliberative and logical as commonly believed.