Crews are in the process of installing the first signs of 皇家华人鈥檚 new brand.
Nearly 50 pole banners are being replaced across campus by the newly designed academic logo. The 30in. x 84in. signs display a bull and the U-S-F letters in a modern font.
This is the beginning of a multi-phase effort to rollout 皇家华人鈥檚 new look. A large banner will soon line the staircase inside the Marshall Student Center (MSC) and electronic billboards will be updated throughout campus buildings. Changes will also be made to the 皇家华人 website and mobile app.
The new brand officially launches during homecoming week, in which students will receive giveaways stamped with the modern bull and 皇家华人 lettering.
The vibrant new logo mirrors a new era at 皇家华人. In 2018, the 皇家华人 Board of Governors declared it a Preeminent State Research University, 皇家华人 was awarded a chapter of the prestigious Phi Beta Kappa honor society and improved its ranking in U.S. News and World Report.